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Email Marketing - Single Or Double Opt in - That is the Question
As an email marketer, you understand the value of using an autoresponder when building your email list. You will inevitably face the question of whether to use the single or double opt in option . It is a common question in email marketing and a very important question in my opinion.
Many believe single opt in is better, in that they prefer not to send a visitor through many channels in order to acquire information. Believing less channels equal more sales. This may be true depending on the offer and the list, however along with single opt in generally comes more SPAM complaints for various reasons:
It can be anything. The thing is when these complaints mount up, you have no recourse to prove these were legitimate requests made through your opt in form. And if they don't cry spam, single opt in tends to clog your list with non-responsive, tire-kickers. Primary reason, opt in's are not made to affirm "Yes, I want this information." When opt in's take the time to go into their inbox and click a "confirmation link", they are re-affirming, "Yes, I definitely want to receive this information."
When requiring a potential subscriber go through these motions, you are pulling them out of acting merely on instinct. You are making them not only say, "Yes." (passively, unconsciously) but "Yes, Yes!" (consciously, actively).
If you haven't figured it out by now, I prefer double opt in. Primarily because I spend time and effort creating quality content for my subscribers and I want those who request it to really want it, pay attention when they receive it and truly value what I'm offering.
3 Reasons To Use Double Opt In
One - You make potential subscribers pay attention to what you're offering - double opt in does just that.
Sorry folks but human nature does not naturally (or on first impulse) value opportunities or information that is readily given to them, sad but true. So it's up to you make visitors recognize the information they are requesting as valuable and highly-important.
Two - You have confirmed data (proof) that someone at THIS email address, used THIS name on THIS date at THIS time requested information be sent to them after visiting your website, AND they actually clicked a link to confirm the request was made.
Even though anyone can cry foul or in this instance SPAM, you're safe... protected because you now have valid proof on your side. That is why explaining to visitors "How To Confirm" and "How To Unsubscribe" helps lessen spam complaints.
You want it clear that if they no longer want to receive information from you, then they can simply click unsubscribe in the email (or follow whatever the instructions are for your particular autoresponder system). What I've found to be useful is using tags that show the name, email and date a subscriber used to opt into my list at the bottom of each email.
What is particularly irritating is when you've done all of the above and someone still chooses to click "SPAM" out of laziness vs. doing as you've kindly requested. Can't control everything can we... but at least we are protected & armed with proof which is the most important thing.
Using double opt in in email marketing eases my mind in a way that allows me to relax without worrying about something coming later to bite me in the butt. You don't want anything negative (that is within your control to prevent) to interfere with your ability to make money. I'm a risk taker but single opt in is a breeding ground for freebie-seekers and spam complaints. They're like gnats, troublesome and annoying.
Three - You cultivate & maintain a clean, responsive email list. Email marketing is the easiest way to make fast, consistent long-term income and how you do it is key element in cultivating a responsive list - a list that responds to the information you give them and readily acts on your recommendations by either downloading, purchasing or clicking a link. A responsive list comes as a result of earned trust and respect.
You gain a certain amount of respect when someone has to confirm their request, whether it's apparent or not, because what you're saying is, "If you want this content, you will do what I'm asking you to do." True subscribers will respect that because the initial impression is...
1) you know what you're doing and
2) you're in this for the long haul (not just a data collector)
You're also saying that you respect them in return. As a professional you're taking extra measures to ensure your information is going to the right place. People respect professionalism. People also value what is made to appear valuable. The value is made apparent once they receive your information and it turns out to be really great content that does something for them.
If your offer or content lives up to its perceived value, you've gained a subscriber's trust. If proven worth taking the time to opt in and confirm their request, they will value what you've given them and, more than likely, whatever content that follows. Maintain your newly established reputation and subscribers will trust, value & respect what you have to say.
Possessing a clean, ultra-responsive list (whose numbers are in the thousands) is a treasured goldmine for any serious internet marketer. It's what we all strive for with each online project.
I'll conclude by saying getting optin's to confirm can be very easy when your offer is...
=> Free (unique & cannot be easily found anywhere else)
=> Appealing (enticing; gotta have it)
=> Solves/answers an immediate problem/question (self-explanatory)
When your offer oozes all 3 of these ingredients, people will perceive it as valuable and walk through fire (double confirm their request) to get their hands on it. Although there may be arguments on the side of the single opt in option, my experience has found them to be very weak and not worth their weight.
You know, I hate SPAM as much as the next person and as an email marketer, I certainly don't want "spam accusations" cluttering my business inbox. If a spam accusation does arise, I can readily extinguish it with valid proof.
I'd rather have a legitimate, responsive list that values what I share (one where I have developed a relationship of mutual trust & respect), than an email list riddled with junk data... incapable of producing long-term, sustainable profits. I want to separate "the genuine & the serious" from "unconscious lookie-loos & freebie-seekers" as much as possible.
Using double opt in as part of your email marketing strategy allows you to do just that. The gains are definitely worth the effort.
Sign up for the Email Marketing Overdrive 6-Figure Jumpstart where you'll discover short-cut secrets to earning $1000's weekly in email profits and how to improve your opt-in rate by more than 50%. Visit EmailMarketingOverdrive.com
About the Author
Mic Ambrose is an email marketing & list building expert who shares proven strategies to increasing email marketing profits. Be sure & sign-up for the EMO 6-Figure Jumpstart.
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How do I get voice to play thru 360 wireless headset on PC?
I got the Xbox 360 wireless receiver for Windows, and I have have the wireless headset, and so far I have at least gotten the mic boom to work. However, I want to make it so that on PC games, peoples voice come through the speaker on my headset, and not through the speakers (like on the 360), but have everything else come through my speakers. Is there any way to do this?
I don't think it works that well quite yet... when Games for Windows LIVE launches in May (with Halo 2 PC) you may be able to do that for some games.
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Email Marketing - 3 Reasons To Use Email Marketing To Make Money Online
After spending a few years fumbling around making money here and there online, I have learned the most solid, consistent way of doing it is to make email marketing central to your sales marketing strategy.
Back in 2004, I naively drove traffic straight to merchant sites using affiliate links. A while later, I created landing pages so visitors would see something different, although I neglected to include any opt in form. Crazy, yes... what can I say I was a newbie. I quickly learned concentrating all efforts into driving traffic for one-time sales was only benefiting the merchant, not me.
That's when I realized the importance of follow-up. Although previous landing pages were filled with targeted content and some personalized information, sales didn't double or become more consistent until I added an autoresponder opt in form which gave me the lucrative opportunity to follow-up with visitors.
Which leads to the number one reason to use email marketing to make money online...
Reason No. 1 - Follow-Up
Follow-up allows you the opportunity to expose your product or offer to visitors beyond their initial visit. It gives you the chance to present your offer in more detail and answer common questions (FAQs) before they're even asked in your follow-up emails. Providing answers before they are asked (reading a subscriber's mind) will slide sales right into your account.
What's great is when visitors opt into your form to receive additional information, they are expressing interest to learn more & granting permission for further contact from you. This places you in an excellent selling position. You are now graced with another opportunity to "CAPTURE THE SALE". How cool is that? Right! Just remember...
Email Marketing = More Exposure = More Opportunities To Follow-Up With Quality Content = More Money
This flows nicely into the second reason...
Reason No. 2 - A Single Email Can Equal Mass Sales
Once you have established a trustworthy relationship with subscribers by sharing quality free content and making recommendations that actively helps them in some way, you will have cultivated a list where a single email promotion can equal massive sales. Such a privilege is akin to having an ATM in your desktop.
There is nothing more exhilarating in internet marketing than making a great product recommendation to your email list and having them respond with enthusiastic profits that start rolling in almost instantly. Just be careful to never take your list for granted; they are after all real-live people. Treat them with respect, not money machines.
Reason No. 3 - Automation
The beauty of having an automated marketing system that consistently brings in sales is it's the closest thing to being able to "set & forget it". Email marketing automation beats offline methods of follow-up any day.
Would you rather spend hours pitching prospects, answering questions, arming yourself with rebuttals, dealing with rejection... all aimed to capture one sale -OR- load up an autoresponder with meaty content equally aligned with money-making offers set to act as your automated sales force? I'd go with the latter. I'm sure you agree, that is if you understand the value of time/freedom & are serious about having a successful online business that will continually make you money.
Automation is key to success and profitability, both in the short and long-term. Having an automated email system for interested prospects to opt into, immediately positions you to receive automated sales. Automation allows you to leverage sales in countless, creative ways. I'll leave you with this "food for thought"...
~ Millionaires Understand The Power of Automation & Leverage ~
So if you ever question whether email marketing is worth taking the time to establish as a central part of your marketing strategy, remind yourself of the "3 Reasons"... 1) Multiple Follow-Up Opportunities To Capture Sales, 2) One Email Can = Mass Sales, 3) Leveraged Automation.
The world is yours.
Sign up for the Email Marketing Overdrive 6-Figure Jumpstart where you'll discover short-cut secrets to earning $1000's weekly in email profits and how to improve your opt-in rate by more than 50%. Visit EmailMarketingOverdrive.com
About the Author
Mic Ambrose is an email marketing & list building expert who shares proven strategies to increasing email marketing profits. Don't forget to sign-up for the EMO 6-Figure Jumpstart.
Audio Test: Sennheiser G3 EW100 wireless mic receiver & Canon 5D MkII